We suggest keeping your logo in AI file format, to be able to edit it anytime and render it in any format that you need. Use this HTML code to share the infographic on your website: So, how do you choose the right logo file format? Otherwise, you can have pixelated and blurry banners or website images that take too long to load. This is why it’s important to know which file format you need in specific cases. Some platforms support vector logo files, some raster, and some – both. There are surely many ways to use your logos, including your website, social profiles, business cards, video intros, and so on. How to Choose the Right Logo File Format? In short, PDF is a great format to view the piece, but not a great option if you want to edit it. Besides, the limited editing option PDF offers, make it extremely inconvenient for editing your PDF logo. A PDF logo can be generated from Photoshop, PowerPoint, or some other raster software, which means it will then stop being a vector file format. Logos in PDF format can also be effortlessly converted to other image files when needed, so it’s another plus for this logo file format.Ī designer can export your logo as a PDF file from Adobe Illustrator, however, it’s not the only software that can create it. It’s a great way to view a logo, or even a book, and other print materials in pdf, before using them. SVG logos are mostly used for print materials, website images, and icons.Īdditionally, SVG logos can also be animated and stapled with CSS (Cascading Style Sheets).Īnother common vector logo format is PDF, which can be viewed in Adobe Acrobat Reader, web browser, or a finder window. These files have transparent backgrounds and are ideal for logos. Moreover, these files are XML-based (Extensible Markup Language) thus, it’s possible to view them in browsers, with different devices and software, such as Adobe Illustrator. It’s the W3C Vector graphic standard, so they can support any screen resolution. SVG logos can be scaled to any size without a loss in quality, similar to other vector files. These logo formats are mostly used for the web. They have a transparent background and are as easy to edit as the AI logo files. ![]() These logos are like the gold standard that you need. Raster files, too, can be saved as EPS files and behave as vectors. ![]() These files are considered master files and are mostly used in graphic design and large-scale professional printing. Besides, you can edit and resize them without any changes in quality. The vector-based file format is always editable with Adobe Illustrator software and doesn’t reduce the quality of your file.ĪI files are famous for the high quality they provide for logo files and other designs, and the editing options they offer.ĮPS logo files are highly compatible vector files that can be used in many design editors. What are the most common vector logo formats?ĪI is the native format of Adobe Illustrator, which designers use to make logos, as well as other branding elements, such as printing materials, illustrations, etc. What makes a logo format great is its compatibility, quality, and editability.īased on these functions and characteristics, we’ve selected the best logo file formats that you can choose from for your brand: There are many vector graphics out there, which you can choose from. Note that after you save your raster format logo, the quality of your logo won’t change, while raster format logos might collapse when exported to vectors. Vector format logos can be easily exported to raster logos: absolutely! JPG, PNG, TIFF, GIF, name the logo format and you can have it by exporting vector format logos.Unlike raster logos, they are not made of pixels, so you don’t need to worry about getting a smeared logo. ![]() You can change their scale as much as you want, zoom in by thousands, and still, their quality wouldn’t even waver.
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